made for stylish shoes and busy days


from blisters to blissful

gel soft spots fit in those little spaces that rub your feet without overcrowding.

shop gel soft spots

keep those heels on all night

gel steppies add a thin, invisible cushion to the ball of foot, eliminating discomfort.

shop gel steppies

Supporting Real Women

Our products were created to make your feet more comfortable so you can focus on making the world a better place, one step at a time.